A patient with compromised oral health needs more products than a patient with great hygiene. A new patient should get different goodies than a long-established one. Is the bag only to provide oral health-care products? Is the bag to be used as a marketing tool to promote the practice? Do you fill the bag with an eye toward amusing and intriguing your patients? The first step in filling the bag is to decide on the message you want to convey. What should be put in a goodie bag? I’ve been talking to every hygienist I meet to get an idea of bag contents.
With careful and creative shopping, it’s still possible to fill a goodie bag at a reasonable cost that can be considered a solid investment in goodwill.
Great impression dentist gift full#
Providing premium care and demonstrating compassion and a willingness to help are primary reasons for patients to be happy at your office, but as a nice addition to that, who doesn’t like to get presents? A patient who walks out of your office with a bag full of free goodies has an extra reason to be pleased with your service. “They really care about their patients.” In contrast, if a person comes home from a dental visit with a sample of floss instead of the usual goodie bag, the person might say, “Look what they’re giving out at my dentist’s now. “Look at everything they gave me at the dental office,” someone might tell a friend. Goodwill is what keeps a family loyal to a dental home, and what spurs them to recommend your office to others. In business, goodwill is defined as “an intangible asset that provides a competitive advantage, such as a strong brand or reputation.” (The value of goodwill can’t be underestimated. What a goodie bag does best is help create goodwill toward your office. Offering a goodie bag is not exactly advertising (creating awareness of a product, dentistry in this case), and it’s not exactly marketing (creating demand for a product). We’re all faced with the very real need to cut back and conserve resources these days, but is it a good idea to cut back on the goodie bag? What message does that send to patients? If you’ve been used to receiving an imprinted goodie bag filled with dental products, how would you feel at your recare appointment if you were handed a 10-yard sample of floss instead? Another office has stopped buying imprinted plastic bags for their goodies and is making do with less-expensive zipper bags. Has that changed in your office? One office I heard about recently has cut back from an overflowing goodie bag to a single sample of floss. Patients expect them, practice owners are used to providing them, and hygienists fill them by the hundreds. The goodie bag is as ubiquitous as prophy paste in most dental offices. If you’re like me, you’ve been handing out goodie bags to patients since the first day of your first job.
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